Why Are You Applying Here?

When high school seniors start tackling college applications, one of the most common and tricky questions they face is some version of “Why us?” It sounds simple, but many students stumble by plugging the same generic answer into every application. Admissions readers quickly spot essays that could be sent to any school. It’s obvious when […]

Financial Matters: Staying Smart in Uncertain Times

College planning is always challenging, but in 2025, things feel especially unpredictable. Costs are rising, financial aid systems are evolving, and many uncertainties remain. It can feel overwhelming for families trying to find the right school for their student, both academically and financially. When approaching college planning, it’s essential to think of college as both […]

Focus on Majors: Pre-Med

When you tell someone you want to be a doctor, the path ahead can seem pretty clear: major in biology, go to college, spend your weekends in a research lab, and volunteer at a hospital. That’s what most pre-med students do, right? But if you’re serious about getting into medical school one day, you might […]

No Contact Order

Allison’s mother was confused when she received the call. Her daughter, a sophomore at a prestigious university, had been issued a “No Contact Order” – not because of any serious accusation, but because of a roommate dispute that had escalated beyond typical college drama. What once might have been resolved through a heart-to-heart conversation or […]

Ace Your College Interview

College interviews come in several formats: ‘informational’, ‘recommended’, and ‘evaluative.’ Colleges offer interviews because they want to enroll students who will enhance their campus community and bring new ideas. Interviews are also wonderful opportunities for you to ask questions. Think of the interview as a two-way conversation; it’s not just the college wanting to learn […]

Financial Matters: How to Find Colleges That Offer Merit Aid

Perhaps you’ve realized that you won’t qualify for need-based aid after running net price calculator tools or an SAI tool. That can be discouraging. The good news is that many colleges award merit aid, which is money given for achievement rather than financial need. Understanding how merit aid works, how it differs from need-based aid, […]

Focus on Majors: Genetics

Fascinated by heredity and the mysteries of DNA? A major in genetics might be the perfect fit. Genetics is the study of inheritance and variation in all living organisms—from humans to plants and even viruses. It blends biology, chemistry, and computer science and is central to understanding everything from disease prevention to agricultural innovation. Genetics […]

Helping Your Teen Choose a College Major

One of the most significant decisions your child will face in college is choosing a major. As a parent, your role isn’t to decide for them, but to guide, support, and help them explore options with confidence. Choosing a major isn’t a one-time decision; it’s a process of exploration. By combining honest self-assessment, real conversations […]

Avoiding Senioritis

High school seniors sometimes believe that because they have worked so hard throughout high school, they have earned the right to slack off in their senior year, especially in the last few months. By now, mid-year grades are on their way to colleges, and students may have already been accepted at their favorite school. Why […]

Financial Matters: Understanding your Financial Aid Letter

You’ve opened the email, logged into the portal, and there it is: your student has been admitted and offered a financial aid package. Relief and excitement last about thirty seconds. Then you start scrolling. Numbers appear. Some seem promising. Others are confusing. Loans and grants blur together, unfamiliar acronyms pop up, and suddenly you’re wondering […]